Urban vs Rural Shift
Yes! This is one of the most interesting dynamics in Indian retail right now. Rural areas are definitely catching up in terms of digital adoption, and this article does a great job highlighting that: E-Commerce and the Transformation of Indian Retail https://shayariwali.com/e-commerce-and-the-transformation-of-indian-retail/. It goes into how better internet access and affordable smartphones are fueling growth in Tier 2 and Tier 3 cities. It also explores how e-commerce companies are adjusting their strategies to tap into this market. If you're looking to understand how the digital divide is narrowing, this is a solid read.
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Thanks so much — I’ve been looking for something that breaks down the rural e-commerce boom in India. Most of what I found just scratches the surface. This article seems to go deeper, which is exactly what I’ve been looking for. Bookmarked it!